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E-Commerce 2016: Business, Technology, Society
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E-Commerce 2016: Business, Technology, Society Hardcover - 2016

by Kenneth C. Traver; Carol Guercio Laudon


Summary

For undergraduate and graduate courses in business.Understanding The Vast And Expanding Field of E-CommerceLaudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

From the publisher

Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business. KEY TOPICS: The Revolution Is Just Beginning; E-commerce Business Models and Concepts; E-commerce Infrastructure: The Internet, Web, and Mobile Platform; Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps; E-commerce Security and Payment Systems; E-commerce Marketing and Advertising Concepts; Social, Mobile, and Local Marketing; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET: For anyone interested in e-commerce.

Details

  • Title E-Commerce 2016: Business, Technology, Society
  • Author Kenneth C. Traver; Carol Guercio Laudon
  • Binding Hardcover
  • Edition 12th
  • Pages 912
  • Language ENG
  • Publisher Pearson
  • Date 2016
  • ISBN 9780133938951
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E-Commerce 2016: Business, Technology, Society (12th Edition)
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E-Commerce 2016: Business, Technology, Society (12th Edition)

by Kenneth C. Laudon, Carol Traver, Ken Laudon

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[ Edition: twelfth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Pearson Pub Date: 1/16/2016 Binding: Hardcover Pages: 912
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E-Commerce 2016 : Business, Technology, Society

E-Commerce 2016 : Business, Technology, Society

by Carol Guercio Traver; Kenneth C. Laudon

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E-Commerce 2016 : Business, Technology, Society

E-Commerce 2016 : Business, Technology, Society

by Carol Guercio Traver; Kenneth C. Laudon

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E-Commerce 2016 : Business, Technology, Society
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E-Commerce 2016 : Business, Technology, Society

by Traver, Carol Guercio, Laudon, Kenneth C

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9780133938951
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E-Commerce 2016 : Business, Technology, Society
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E-Commerce 2016 : Business, Technology, Society

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E-Commerce Business Technology Society by Laudon
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E-Commerce Business Technology Society by Laudon

by Laudon, Kenneth C.; Traver, Carol Guercio

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Pearson, 2016-01-16. Hardcover. Good. 10x8x1. This listing is for E-Commerce 2016: Business, Technology, Society (12th Edition) This edition is very similar to the most current updated edition, ISBN 0134998456 and 1292343168 and 1292409312 Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund.
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E-Commerce 2016: Business, Technology, Society (12th Edition)
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E-Commerce 2016: Business, Technology, Society (12th Edition)

by Laudon, Kenneth C.; Traver, Carol Guercio

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E-Commerce 2016: Business, Technology, Society (12th Edition)
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E-Commerce 2016: Business, Technology, Society (12th Edition)

by Laudon, Kenneth C.; Traver, Carol Guercio

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9780133938951
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