Skip to content

Marketing Research: An Applied Orientation
Stock Photo: Cover May Be Different

Marketing Research: An Applied Orientation Hardcover - 2009

by Naresh Malhotra; Spss


Summary

For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

From the publisher

For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Details

  • Title Marketing Research: An Applied Orientation
  • Author Naresh Malhotra; Spss
  • Binding Hardcover
  • Edition 6th Edition
  • Pages 944
  • Volumes 1
  • Language ENG
  • Publisher Pearson, U.S.A.
  • Date 2009-07
  • Illustrated Yes
  • ISBN 9780136085430 / 0136085431
  • Weight 4.75 lbs (2.15 kg)
  • Dimensions 11.1 x 8.6 x 1.5 in (28.19 x 21.84 x 3.81 cm)
  • Library of Congress subjects Marketing research, Marketing research - Methodology
  • Library of Congress Catalog Number 2009011023
  • Dewey Decimal Code 658.83
Back to Top

More Copies for Sale

Marketing Research: An Applied Orientation
Stock Photo: Cover May Be Different

Marketing Research: An Applied Orientation

by Naresh K Malhotra

  • Used
  • Hardcover
Condition
UsedGood
Binding
Hardcover
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
1
Seller
Skokie, Illinois, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$13.66
NZ$6.73 shipping to USA

Show Details

Description:
UsedGood. 6th hardcover edition. \r\n\r\nNoticeable signs of wear/scuffs/inscribing on front/back cover, board/bind corners, title page, & stitching near spine but book is in good condition. Text is mostly clean. Stitching is tight.
Item Price
NZ$13.66
NZ$6.73 shipping to USA
Marketing Research : An Applied Orientation

Marketing Research : An Applied Orientation

by Naresh K. Malhotra; Spss SPSS

  • Used
  • Acceptable
  • Hardcover
Condition
Used - Acceptable
Binding
Hardcover
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$13.76
FREE shipping to USA

Show Details

Description:
Prentice Hall PTR, 2009. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
NZ$13.76
FREE shipping to USA
Marketing Research: An Applied Orientation (6th Edition)
Stock Photo: Cover May Be Different

Marketing Research: An Applied Orientation (6th Edition)

by Naresh K Malhotra

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
1
Seller
Nashua, New Hampshire, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$15.12
NZ$5.89 shipping to USA

Show Details

Description:
Prentice Hall. hardcover. Good. 1x8x10. Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Item Price
NZ$15.12
NZ$5.89 shipping to USA
Marketing Research: An Applied Orientation (6th Edition)
Stock Photo: Cover May Be Different

Marketing Research: An Applied Orientation (6th Edition)

by Naresh K Malhotra

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
1
Seller
Nashua, New Hampshire, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$15.12
NZ$5.89 shipping to USA

Show Details

Description:
Prentice Hall. hardcover. Good. 1x8x10. Some wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Item Price
NZ$15.12
NZ$5.89 shipping to USA
Marketing Research: An Applied Orientation (6th Edition)
Stock Photo: Cover May Be Different

Marketing Research: An Applied Orientation (6th Edition)

by Naresh K Malhotra

  • Used
  • good
Condition
Used - Good
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
1
Seller
Cave Springs, Arkansas, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$18.89
NZ$6.71 shipping to USA

Show Details

Description:
Good. Good Condition; may contain minimal marking or notes to text; wear to cover.
Item Price
NZ$18.89
NZ$6.71 shipping to USA
Marketing Research : An Applied Orientation
Stock Photo: Cover May Be Different

Marketing Research : An Applied Orientation

by Malhotra, Naresh, SPSS

  • Used
Condition
Used - Good
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$21.33
FREE shipping to USA

Show Details

Description:
Pearson Education. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
NZ$21.33
FREE shipping to USA
Marketing Research An Applied Orientation by Naresh Malhotra
Stock Photo: Cover May Be Different

Marketing Research An Applied Orientation by Naresh Malhotra

by Naresh K Malhotra

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
2
Seller
Boca Raton, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$33.63
NZ$10.08 shipping to USA

Show Details

Description:
Pearson, 2009-07-17. Hardcover. Good. This listing is for Marketing Research: An Applied Orientation (6th Edition) This edition is basically identical to the ISBN 013473484X SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 7 edition. This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!
Item Price
NZ$33.63
NZ$10.08 shipping to USA
Marketing Research: An Applied Orientation (6th Edition)
Stock Photo: Cover May Be Different

Marketing Research: An Applied Orientation (6th Edition)

by MALHOTRA

  • Used
Condition
Used - Acceptable
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
1
Seller
DOWNINGTOWN, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$47.90
NZ$12.60 shipping to USA

Show Details

Description:
Prentice Hall. Used - Acceptable. NO CD. INSTRUCTOR COPY. Usable/Readable - moderate to heavy notes, marking, highlighting, wear and tear, and worn covers. Supplements not guaranteed. Please contact us if you have any questions.
Item Price
NZ$47.90
NZ$12.60 shipping to USA
Marketing Research: An Applied Orientation
Stock Photo: Cover May Be Different

Marketing Research: An Applied Orientation

by Naresh K Malhotra

  • Used
  • good
  • Hardcover
Condition
Used - Good
Edition
6th
Binding
Hardcover
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
1
Seller
Apollo Beach, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$68.47
NZ$6.71 shipping to USA

Show Details

Description:
Pearson, 2009-07-07. 6th. Hardcover. Good. Ships Out Tomorrow!
Item Price
NZ$68.47
NZ$6.71 shipping to USA
Marketing Research: An Applied Orientation
Stock Photo: Cover May Be Different

Marketing Research: An Applied Orientation

by Naresh K Malhotra

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780136085430
ISBN 10
0136085431
Quantity Available
2
Seller
Franklin Lakes, New Jersey, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$85.42
NZ$6.56 shipping to USA

Show Details

Description:
Pearson, 2009-07-07. Hardcover. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
Item Price
NZ$85.42
NZ$6.56 shipping to USA