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Qualitative Research Methods in Public Relations and Marketing Communications Paperback - 2010 - 2nd Edition
by Christine Daymon; Immy Holloway
Details
- Title Qualitative Research Methods in Public Relations and Marketing Communications
- Author Christine Daymon; Immy Holloway
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 416
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2010-08-24
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780415471183 / 0415471184
- Weight 1.4 lbs (0.64 kg)
- Dimensions 9.1 x 6.1 x 1 in (23.11 x 15.49 x 2.54 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Qualitative research, Marketing research - Methodology
- Library of Congress Catalog Number 2010004242
- Dewey Decimal Code 659.207
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Qualitative Research Methods in Public Relations and Marketing Communications
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Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition
by Daymon, Christine
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Qualitative Research Methods in Public Relations and Marketing Communications
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Paperback / softback. New. The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
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Qualitative Research Methods in Public Relations and Marketing Communications
by Daymon, Christine (Author)/ Holloway, Immy (Author)
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Routledge, 2010. Paperback. New. 2nd edition. 416 pages. 9.17x6.34x0.87 inches.
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Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition
by Daymon, Christine
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