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Managing the China Challenge: How to Achieve Corporate Success in the People's
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Managing the China Challenge: How to Achieve Corporate Success in the People's Republic Hardcover - 2011

by Kenneth G. Lieberthal

In this work, Lieberthal summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation.


From the publisher

Multinational corporations now look toward China with both trepidation and anticipation.The speed and scope of Chinese economic growth is changing the global distribution of power and resources, possibly to the detriment of the major industrial powers. But this same transformation presents tremendous opportunities for companies who understand China well enough to leverage both its accomplishments and its deep-seated problems for corporate benefit.

Longtime China scholar Kenneth Lieberthal brings to bear a unique combination of experiences as former top government official, political scientist, professor of international corporate strategy, and consultant. In Managing the China Challenge, he draws on his deep understanding of China's political and economic systems and the priorities of local and national leaders to illuminate the strategies foreign companies must master to succeed in the Middle Kingdom.

In straightforward language, using numerous concrete examples to support his ideas and recommendations, Lieberthal cogently presents not only how to benefit from doing business in China, but also how to avoid the serious risks that the endeavor entails. The implications Lieberthal lays out for corporate strategy are wide-ranging and critically important.

Details

  • Title Managing the China Challenge: How to Achieve Corporate Success in the People's Republic
  • Author Kenneth G. Lieberthal
  • Binding Hardcover
  • Edition 56299th
  • Pages 149
  • Volumes 1
  • Language ENG
  • Publisher Brookings Institution Press, Washington DC
  • Date 2011-05
  • Illustrated Yes
  • ISBN 9780815722045 / 0815722044
  • Weight 0.91 lbs (0.41 kg)
  • Dimensions 9.29 x 6.37 x 0.8 in (23.60 x 16.18 x 2.03 cm)
  • Themes
    • Aspects (Academic): Business Aspects
    • Cultural Region: Asian - Chinese
  • Library of Congress subjects China - Economic policy - 2000-, China - Commercial policy
  • Library of Congress Catalog Number 2011014810
  • Dewey Decimal Code 658.009

About the author

Kenneth G. Lieberthal is director of the John L. Thornton China Center and senior fellow in Foreign Policy and Global Economy and Development at the Brookings Institution. Before joining Brookings, he was a professor of both political science and business administration at the University of Michigan from 1983 to 2009. He also served as senior director for Asia on the National Security Council (1998-2000). Among his books is Governing China: From Revolution to Reform (W.W. Norton, 2nd edition in 2004).

Dominic Barton is the global managing director of McKinsey & Company. He was McKinsey's chairman of Asia, 2004-09, based in Shanghai.

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