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Qualitative Marketing Research: Understanding Consumer Behaviour
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Qualitative Marketing Research: Understanding Consumer Behaviour Paperback - 2018

by Dominika Maison


Details

  • Title Qualitative Marketing Research: Understanding Consumer Behaviour
  • Author Dominika Maison
  • Binding Paperback
  • Pages 238
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2018-10-15
  • Illustrated Yes
  • ISBN 9781138607767 / 1138607762
  • Weight 0.91 lbs (0.41 kg)
  • Dimensions 9.69 x 6.85 x 0.52 in (24.61 x 17.40 x 1.32 cm)
  • Library of Congress subjects Qualitative research, Marketing research
  • Library of Congress Catalog Number 2018025170
  • Dewey Decimal Code 658.83

About the author

Dominika Maison is owner of Maison&Partners, a market research company specializing in strategic marketing research, and Dean of the Faculty of Psychology, University of Warsaw, Poland. She was the President of The Polish Society for Opinion and Marketing Research (PTBRiO) between 2003 and 2008, and from 2012 to 2016 was a European Society for Opinion and Marketing Research (ESOMAR) representative for Poland - the largest international organization dealing with opinion and marketing research. She has also authored numerous articles and books.

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Qualitative Marketing Research: Understanding Consumer Behaviour
Stock Photo: Cover May Be Different

Qualitative Marketing Research: Understanding Consumer Behaviour

by Maison, Dominika

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Qualitative Marketing Research: Understanding Consumer Behaviour

Qualitative Marketing Research: Understanding Consumer Behaviour

by Dominika Maison

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ISBN 13
9781138607767
ISBN 10
1138607762
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Qualitative Marketing Research: Understanding Consumer Behaviour
Stock Photo: Cover May Be Different

Qualitative Marketing Research: Understanding Consumer Behaviour

by Maison, Dominika

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  • Paperback
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New
Binding
Paperback
ISBN 13
9781138607767
ISBN 10
1138607762
Quantity Available
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Taylor & Francis, 2018. Paperback. New. 237 pages. 9.50x6.75x0.75 inches.
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Qualitative Marketing Research: Understanding Consumer Behaviour

Qualitative Marketing Research: Understanding Consumer Behaviour

by Dominika Maison

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 13
9781138607767
ISBN 10
1138607762
Quantity Available
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Qualitative Marketing Research
Stock Photo: Cover May Be Different

Qualitative Marketing Research

by Dominika Maison

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ISBN 13
9781138607767
ISBN 10
1138607762
Quantity Available
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Qualitative Marketing Research: Understanding Consumer Behaviour
Stock Photo: Cover May Be Different

Qualitative Marketing Research: Understanding Consumer Behaviour

by Maison, Dominika

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 13
9781138607767
ISBN 10
1138607762
Quantity Available
2
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$109.02
NZ$21.36 shipping to USA

Show Details

Description:
Taylor & Francis, 2018. Paperback. New. 237 pages. 9.50x6.75x0.75 inches.
Item Price
NZ$109.02
NZ$21.36 shipping to USA