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International Marketing
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International Marketing Hardcover - 2012

by Daniel W. Baack; Eric G. Harris; Donald E. Baack


From the publisher

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Details

  • Title International Marketing
  • Author Daniel W. Baack; Eric G. Harris; Donald E. Baack
  • Binding Hardcover
  • Edition [ Edition: first
  • Pages 583
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications (CA)
  • Date 2012-02
  • Illustrated Yes
  • ISBN 9781452226354 / 1452226350
  • Weight 3.65 lbs (1.66 kg)
  • Dimensions 10.9 x 8.4 x 1.3 in (27.69 x 21.34 x 3.30 cm)
  • Library of Congress subjects Export marketing
  • Library of Congress Catalog Number 2011049049
  • Dewey Decimal Code 658.84

Media reviews

Citations

  • Reference and Research Bk News, 04/01/2012, Page 74
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International Marketing

International Marketing

by Baack, Professor Donald E

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International Marketing
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International Marketing

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International Marketing
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International Marketing

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International Marketing
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International Marketing

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International Marketing
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International Marketing

by Baack, Daniel W., Harris, Eric G., Baack, Donald E. (Edward)

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ISBN 10 / ISBN 13
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International Marketing

by Baack, Professor Daniel W; Harris, Professor Eric G; Baack, Professor Donald E

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International Marketing by Daniel W. Baack
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International Marketing by Daniel W. Baack

by Baack, Professor Daniel W; Harris, Professor Eric G; Baack, Professor Donald E

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Sage Publications (CA), 2012-02-07. Hardcover. Good. 8x1x10. This listing is for International Marketing This edition is basically identical to the ISBN 150638921X and 1506389228 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the Second edition. This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!
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