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Hello, My Name Is Awesome: How to Create Brand Names That Stick
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Hello, My Name Is Awesome: How to Create Brand Names That Stick Paperback - 2014 - 1st Edition

by Watkins, Alexandra


From the publisher

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples--the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

Details

  • Title Hello, My Name Is Awesome: How to Create Brand Names That Stick
  • Author Watkins, Alexandra
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 98
  • Language ENG
  • Publisher Berrett-Koehler Publishers
  • Date 2014-09
  • ISBN 9781626561861
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Hello, My Name Is Awesome: How to Create Brand Names That Stick
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Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Alexandra Watkins

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Hello, My Name Is Awesome: How to Create Brand Names That Stick
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Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Watkins, Alexandra

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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Stock Photo: Cover May Be Different

Hello, My Name Is Awesome : How to Create Brand Names That Stick

by Watkins, Alexandra

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ISBN 13
9781626561861
ISBN 10
1626561869
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Hello, My Name Is Awesome : How to Create Brand Names That Stick

Hello, My Name Is Awesome : How to Create Brand Names That Stick

by Alexandra Watkins

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Hello, My Name Is Awesome : How to Create Brand Names That Stick

Hello, My Name Is Awesome : How to Create Brand Names That Stick

by Alexandra Watkins

  • Used
  • Paperback
Condition
Like New
Binding
Paperback
ISBN 13
9781626561861
ISBN 10
1626561869
Quantity Available
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Berrett-Koehler Publishers, Incorporated, 2014. Paperback. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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NZ$10.54
FREE shipping to USA
Hello, My Name Is Awesome : How to Create Brand Names That Stick

Hello, My Name Is Awesome : How to Create Brand Names That Stick

by Alexandra Watkins

  • Used
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  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 13
9781626561861
ISBN 10
1626561869
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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Stock Photo: Cover May Be Different

Hello, My Name Is Awesome : How to Create Brand Names That Stick

by Watkins, Alexandra

  • Used
Condition
Used - Good
ISBN 13
9781626561861
ISBN 10
1626561869
Quantity Available
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Berrett-Koehler Publishers, Incorporated. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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NZ$11.25
FREE shipping to USA
Hello, My Name Is Awesome : How to Create Brand Names That Stick
Stock Photo: Cover May Be Different

Hello, My Name Is Awesome : How to Create Brand Names That Stick

by Watkins, Alexandra

  • Used
Condition
Used - Very Good
ISBN 13
9781626561861
ISBN 10
1626561869
Quantity Available
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Berrett-Koehler Publishers, Incorporated. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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NZ$11.25
FREE shipping to USA
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Stock Photo: Cover May Be Different

Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Watkins, Alexandra

  • Used
  • Paperback
Condition
Used: Good
Edition
1
Binding
Paperback
ISBN 13
9781626561861
ISBN 10
1626561869
Quantity Available
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Berrett-Koehler Publishers, 2014-09-15. 1. paperback. Used: Good.
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NZ$15.98
FREE shipping to USA
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Stock Photo: Cover May Be Different

Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Watkins, Alexandra

  • Used
  • Paperback
Condition
Used:Good
Edition
1
Binding
Paperback
ISBN 13
9781626561861
ISBN 10
1626561869
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
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Description:
Berrett-Koehler Publishers, 2014-09-15. 1. paperback. Used:Good.
Item Price
NZ$23.65
FREE shipping to USA