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Punching in: One Man's Undercover Adventures on the Front Lines of America's
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Punching in: One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies Paperback - 2008

by Alex Frankel

Journalist Frankel went undercover and joined the ranks of low-paid, retail, and service employees of some of America's best-known companies to find out how these companies train thousands of average individuals, turn them into cheerleaders for their products, and then send them to the front lines where they become the main point of contact with customers.


From the publisher

During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.

In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.

Details

  • Title Punching in: One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies
  • Author Alex Frankel
  • Binding Paperback
  • Edition Edition
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Harper Business
  • Date 2008-11-18
  • ISBN 9780060849672 / 0060849673
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 7.8 x 5.2 x 0.6 in (19.81 x 13.21 x 1.52 cm)
  • Dewey Decimal Code 658.314
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Punching In: One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies
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Punching In: One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies

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Punching In: One Man's Undercover Adventures On the Front Lines of America's Best-Known Companies

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Punching In: One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies

by Alex Frankel

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0060849673
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