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M: Advertising
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M: Advertising Paperback - 2011

by William Arens, David Schaefer, Michael Weigold


From the publisher

Overview: "M: Advertising" is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's �real life.� This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information � yet in a more condensed format that is easier to cover by students.
Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. M: Advertising also includes unmatched teaching support.

Details

  • Title M: Advertising
  • Author William Arens, David Schaefer, Michael Weigold
  • Binding Paperback
  • Edition [ Edition: first
  • Pages 512
  • Language ENG
  • Publisher McGraw-Hill/Irwin, U.S.A.
  • Date 2011-02
  • ISBN 9780078028915
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M - Advertising

M - Advertising

by William Arens; Michael Weigold; Christian Arens; David Schaefer

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9780078028915
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0078028914
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McGraw-Hill Higher Education, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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M - Advertising

M - Advertising

by William Arens; Michael Weigold; Christian Arens; David Schaefer

  • Used
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  • Paperback
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Used - Acceptable
Binding
Paperback
ISBN 13
9780078028915
ISBN 10
0078028914
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McGraw-Hill Higher Education, 2011. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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NZ$10.12
FREE shipping to USA
M - Advertising
Stock Photo: Cover May Be Different

M - Advertising

by Arens, Christian, Weigold, Michael, Arens, William, Schaefer, David

  • Used
Condition
Used - Good
ISBN 13
9780078028915
ISBN 10
0078028914
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McGraw-Hill Higher Education. Used - Good. Used book that is in clean, average condition without any missing pages.
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M - Advertising
Stock Photo: Cover May Be Different

M - Advertising

by Arens, Christian, Weigold, Michael, Arens, William, Schaefer, David

  • Used
Condition
Used - Good
ISBN 13
9780078028915
ISBN 10
0078028914
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M: Advertising
Stock Photo: Cover May Be Different

M: Advertising

by Arens, William; Schaefer, David; Weigold, Michael

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Paperback
ISBN 13
9780078028915
ISBN 10
0078028914
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McGraw-Hill/Irwin, 2011-02-03. Paperback. Acceptable. EXPERIENCE AMAZING CUSTOMER SERVICE - WE SHIP DAILY - USED ACCEPTABLE CONDITION - HAS EXTENSIVE CLASSROOM WEAR - TIGHT IN BINDING - MAY HAVE SOME WRITING OR HIGHLIGHTING - CONTAINS ALL PAGES - A VERY USABLE BOOK
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M: Advertising
Stock Photo: Cover May Be Different

M: Advertising

by William Arens; David Schaefer; Michael Weigold

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Binding
Paperback
ISBN 13
9780078028915
ISBN 10
0078028914
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McGraw-Hill/Irwin, 2011-02-03. Paperback. Good.
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M: Advertising
Stock Photo: Cover May Be Different

M: Advertising

by Arens, William; Schaefer, David; Weigold, Michael

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  • Paperback
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Used - Good
Binding
Paperback
ISBN 13
9780078028915
ISBN 10
0078028914
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McGraw-Hill/Irwin, 2011-02-03. Paperback. Good. This listing is for M: Advertising This edition is basically identical to the ISBN 1259815943 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 3 edition. This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!
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M: Advertising  by William Arens
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M: Advertising by William Arens

by William Arens

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This book is in very good condition and ready for quick shipment
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M: Advertising
Stock Photo: Cover May Be Different

M: Advertising

by Arens, William; Schaefer, David; Weigold, Michael

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 13
9780078028915
ISBN 10
0078028914
Quantity Available
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McGraw-Hill/Irwin, 2011-02-03. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
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M: Advertising
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M: Advertising

by Arens, William; Schaefer, David; Weigold, Michael

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Paperback
ISBN 13
9780078028915
ISBN 10
0078028914
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McGraw-Hill/Irwin, 2011-02-03. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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