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Integrated Advertising, Promotion and Marketing Communications
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Integrated Advertising, Promotion and Marketing Communications Paperback - 2011

by Kenneth E. Clow; Donald E. Baack


From the publisher

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Details

  • Title Integrated Advertising, Promotion and Marketing Communications
  • Author Kenneth E. Clow; Donald E. Baack
  • Binding Paperback
  • Edition [ Edition: Fifth
  • Pages 445
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, U.S.A.
  • Date 2011-01
  • Illustrated Yes
  • ISBN 9780132538961 / 0132538962
  • Weight 1.9 lbs (0.86 kg)
  • Dimensions 10.7 x 8.4 x 0.6 in (27.18 x 21.34 x 1.52 cm)
  • Library of Congress subjects Advertising, Communication in marketing
  • Library of Congress Catalog Number 2010044390
  • Dewey Decimal Code 659.1
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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion, and Marketing Communications

by Kenneth E. Clow; Donald Baack

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Integrated Advertising, Promotion and Marketing Communications (5th Edition) (Mymarketinglab)
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Integrated Advertising Promotion and Marketing Communications Kenneth E. Clow
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Prentice Hall, 2011-01-06. Paperback. Good. This listing is for Integrated Advertising, Promotion and Marketing Communications (5th Edition) This edition is very similar to the most current updated edition, ISBN 0133866335 and 0134484134 and 0135589800 Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund.
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Integrated Advertising Promotion And Marketing Communications  by Clow
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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.; Baack, Donald

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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion and Marketing Communications (5th Edition)
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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

by Clow, Kenneth E.; Baack, Donald E

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