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Marketing
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Marketing Paperback - 2012 - 11th Edition

by Gary Armstrong; Philip Kotler


From the publisher

@font-face (: "Times New Roman"; )@font-face (: "Verdana"; )p.MsoNormal, li.MsoNormal, div.MsoNormal ( margin: 0in 0in 0.0001pt; 12pt; Courier; )table.MsoNormalTable (: 10pt; "Times New Roman"; )div.Section1 ( page: Section1; ) This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value creating it and capturing it drives every effective marketing strategy. "

Details

  • Title Marketing
  • Author Gary Armstrong; Philip Kotler
  • Binding Paperback
  • Edition number 11th
  • Edition 11
  • Pages 672
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, USA
  • Date 2012-01
  • Illustrated Yes
  • ISBN 9780132744034 / 0132744031
  • Weight 2.6 lbs (1.18 kg)
  • Dimensions 10.8 x 8.3 x 0.9 in (27.43 x 21.08 x 2.29 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2011042944
  • Dewey Decimal Code 658.8
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Marketing: An Introduction
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Marketing: An Introduction

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Marketing: An Introduction
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Marketing: An Introduction

by Kotler, Philip,Armstrong, Gary

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Marketing: An Introduction
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Marketing: An Introduction

by Kotler, Philip,Armstrong, Gary

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Marketing

Marketing

by Armstrong, Gary; Kotler, Philip

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Marketing : An Introduction
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Marketing : An Introduction

by Kotler, Philip, Armstrong, Gary

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Marketing: An Introduction (11th Edition)
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Marketing: An Introduction (11th Edition)

by Armstrong, Gary, Kotler, Philip

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Marketing: An Introduction (11th Edition)
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Marketing: An Introduction (11th Edition)

by Armstrong, Gary; Kotler, Philip

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Marketing An Introduction by Gary Armstrong
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Marketing An Introduction by Gary Armstrong

by Armstrong, Gary; Kotler, Philip

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Marketing: An Introduction Armstrong, Gary and Kotler, Philip
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Marketing: An Introduction Armstrong, Gary and Kotler, Philip

by Armstrong, Gary; Kotler, Philip

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Marketing An Introduction - Gary Armstrong
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Marketing An Introduction - Gary Armstrong

by Gary Armstrong

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