Marketing: An Introduction Plus New Mymarketinglab with Pearson Etext -- Access Card Package Paperback - 2012 - 11th Edition

From the publisher

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE @font-face (: "Times New Roman"; )@font-face (: "Verdana"; )p.MsoNormal, li.MsoNormal, div.MsoNormal ( margin: 0in 0in 0.0001pt; 12pt; Courier; )table.MsoNormalTable (: 10pt; "Times New Roman"; )div.Section1 ( page: Section1; )This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value--creating it and capturing it--drives every effective marketing strategy.