Skip to content

Marketing: An Introduction, Student Value Edition Plus 2017 Mylab Marketing with
Stock Photo: Cover May Be Different

Marketing: An Introduction, Student Value Edition Plus 2017 Mylab Marketing with Pearson Etext -- Access Card Package Hardcover - 2017

by Gary Armstrong; Philip Kotler


From the publisher

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLab(TM) An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of:

  • 013414953X / 9780134149530 Marketing: An Introduction
  • 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

Details

  • Title Marketing: An Introduction, Student Value Edition Plus 2017 Mylab Marketing with Pearson Etext -- Access Card Package
  • Author Gary Armstrong; Philip Kotler
  • Binding Hardcover
  • Edition [ Edition: thirt
  • Pages 32767
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Date 2017-04
  • ISBN 9780134796789 / 0134796780
  • Weight 2.7 lbs (1.22 kg)
  • Dimensions 10.8 x 8.5 x 0.9 in (27.43 x 21.59 x 2.29 cm)

About the author

As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world's leading authorities on marketing. Together they make the complex world of marketing practical, approachable, and enjoyable. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr.Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. But Professor Armstrong's first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler's undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, he has worked closely with business student groups and has received several UNC campus wide and Business School teaching awards. He is the only repeat recipient of school's highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the sixteen-campus University of North Carolina system. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master's degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 50 books and 150 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie "Marketing for a Better World" Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. He is a charter member of the Marketing Hall of Fame, was voted the first Leader in Marketing Thought by the American Marketing Association, and was named The Founder of Modern Marketing Management in the Handbook of Management Thinking. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor "outstanding contributions to science in marketing." A recent Forbes survey ranks Professor Kotler in the top 10 of the world's most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth "most influential business writer/guru" of the twenty-first century. Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.
Back to Top

More Copies for Sale

Marketing : An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson EText --...
Stock Photo: Cover May Be Different

Marketing : An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson EText -- Access Card Package

by Kotler, Philip, Armstrong, Gary

  • Used
Condition
Used - Good
ISBN 13
9780134796789
ISBN 10
0134796780
Quantity Available
3
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$117.03
FREE shipping to USA

Show Details

Description:
Pearson Education. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
NZ$117.03
FREE shipping to USA
Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText --...
Stock Photo: Cover May Be Different

Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

by Armstrong, Gary, Kotler, Philip

  • Used
  • as new
Condition
As New
Edition
13
ISBN 13
9780134796789
ISBN 10
0134796780
Quantity Available
1
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$129.49
FREE shipping to USA

Show Details

Description:
Pearson. 13. As New. As New. Contains NEW UNOPENED access code. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Item Price
NZ$129.49
FREE shipping to USA
Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText --...
Stock Photo: Cover May Be Different

Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

by Armstrong, Gary; Kotler, Philip

  • Used
  • Acceptable
Condition
Used - Acceptable
Edition
13
ISBN 13
9780134796789
ISBN 10
0134796780
Quantity Available
1
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$129.51
FREE shipping to USA

Show Details

Description:
Pearson. 13. Acceptable. Acceptable. Heavy wear. Supplements included Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Item Price
NZ$129.51
FREE shipping to USA
Marketing An Introduction Student Value Edition
Stock Photo: Cover May Be Different

Marketing An Introduction Student Value Edition

by Armstrong, Gary; Kotler, Philip

  • Used
  • good
Condition
Used - Good
ISBN 13
9780134796789
ISBN 10
0134796780
Quantity Available
1
Seller
Boca Raton, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$191.78
NZ$10.08 shipping to USA

Show Details

Description:
Pearson, 2017-04-03. Loose Leaf. Good. 12x9x2. This listing is for Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition) This edition is basically identical to the ISBN 0135204437 and 0135192129 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 14 This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you… Read More
Item Price
NZ$191.78
NZ$10.08 shipping to USA