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The Tipping Point: How Little Things Can Make a Big Difference Paperback - 2002
by Malcolm Gladwell
This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.
Summary
Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Details
- Title The Tipping Point: How Little Things Can Make a Big Difference
- Author Malcolm Gladwell
- Binding Paperback
- Edition [ Edition: Repri
- Pages 304
- Volumes 1
- Language ENG
- Publisher Back Bay Books, Boston
- Date 2002-01-07
- Features Index, Table of Contents
- ISBN 9780316346627 / 0316346624
- Weight 0.65 lbs (0.29 kg)
- Dimensions 8.1 x 5.4 x 0.9 in (20.57 x 13.72 x 2.29 cm)
- Reading level 1160
- Library of Congress subjects Social psychology, Psychology, Social
- Library of Congress Catalog Number 2004273849
- Dewey Decimal Code 302
Media reviews
Citations
- Black Issues Book Review, 11/01/2005, Page 36
- Booksense '76 Mar/Apr 2002, 03/01/2002, Page 1
- Entertainment Weekly, 01/18/2002, Page 73
- Kliatt, 05/01/2002, Page 38
- New York Times, 01/06/2002, Page 20
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