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Seo Warrior: Essential Techniques for Increasing Web Visibility Paperback - 2009 - 1st Edition

Name: SEO Warrior : Essential Techniques for Increasing Web Visibility
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Author: John I. Jerkovic
ISBN: 9780596157074

by John Jerkovic

Offering readers a proven collection of available techniques, hacks, and practices for search engine optimization, "SEO Warrior" not only serves as an SEO tutorial, but also as a reference guide for implementing the program's techniques.

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From the publisher

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.

Create compelling sites with SEO that can stand the test of time
Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
Analyze your site to see how it measures up to the competition

Details

Title Seo Warrior: Essential Techniques for Increasing Web Visibility
Author John Jerkovic
Binding Paperback
Edition number 1st
Edition 1
Pages 494
Volumes 1
Language ENG
Publisher O'Reilly Media
Date 2009-12-22
Illustrated Yes
ISBN 9780596157074 / 059615707X
Weight 1.75 lbs (0.79 kg)
Dimensions 9.2 x 7 x 1.2 in (23.37 x 17.78 x 3.05 cm)
Themes
- Aspects (Academic): Science/Technology Aspects
Library of Congress subjects Web site development, Web search engines
Dewey Decimal Code 006.76

About the author

John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http: //www.seowarrior.net/.

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SEO Warrior : Essential Techniques for Increasing Web Visibility

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SEO Warrior : Essential Techniques for Increasing Web Visibility

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Paperback / softback. New. By developing your site with search engines in mind from the beginning, you dramatically increase the chances that your site will achieve a high search-engine ranking. This title offers you a collection of techniques, hacks, and practices for search engine optimization.