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Media Flight Plan Unknown - 2014

by Dennis G Martin


Summary

Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hundreds to thousands of dollars. Media Flight Plan, including both the textbook and the online simulation, sells at or below the average price of a used textbook. MFP provides university students' access to not only realistic simulations of planning software, but also includes access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources that only large corporations and agencies can afford. Besides the online software simulation, the text includes eight chapters that cover basics like basic math models involved in media buying/planning, and exercises that cover calculation of audience ratings, media share, reach and frequency, and gross rating points. Case studies are included for actual Fortune 500 clients. All cases require students to interpret and apply professional syndicated data and employ the basic methods for writing marketing driven media plans. Both authors, Dennis Martin and Dale Coons, have professional ad agency experience. Coons is executive vice president in a major agency where he directs research, media planning and client development. He is among the most sought-after experts in the field of advertising research. Martin worked on national brands as a copywriter and creative director and co-authored Strategic Advertising Campaigns, a national best-seller for Advertising Age's publishing division. Earning his Ph.D. at University of Illinois, he achieved national and international recognition as a professor of marketing communications.

Details

  • Title Media Flight Plan
  • Author Dennis G Martin
  • Binding unknown
  • Edition [ Edition: Seven
  • Publisher Deer Creek Publishing
  • Date 2014-01
  • ISBN 9780615988283
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Media Flight Plan

by Coons, Robert D., Martin, Dennis G

  • Used
Condition
Used - Good
ISBN 13
9780615988283
ISBN 10
0615988288
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$8.45
FREE shipping to USA

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Description:
Deer Creek Publishing. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
NZ$8.45
FREE shipping to USA
No image available

Media Flight Plan

by Dennis G Martin

  • Used
Condition
Used - Good
ISBN 13
9780615988283
ISBN 10
0615988288
Quantity Available
1
Seller
Frederick, Maryland, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$10.00
NZ$6.74 shipping to USA

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Description:
Deer Creek Publishing. Used - Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Item Price
NZ$10.00
NZ$6.74 shipping to USA
Media Flight Plan

Media Flight Plan

by Robert D. Coons; Dennis G. Martin

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 13
9780615988283
ISBN 10
0615988288
Quantity Available
1
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Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$10.12
FREE shipping to USA

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Description:
Deer Creek Publishing, 2014. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
NZ$10.12
FREE shipping to USA
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Media Flight Plan

by Dennis G Martin

  • Used
  • good
  • Paperback
Condition
Used - Good
Edition
7th
Binding
Paperback
ISBN 13
9780615988283
ISBN 10
0615988288
Quantity Available
1
Seller
Apollo Beach, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$11.11
NZ$6.74 shipping to USA

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Deer Creek Publishing, 2014-01-01. 7th. Paperback. Good. Ships Out Tomorrow!
Item Price
NZ$11.11
NZ$6.74 shipping to USA
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Media Flight Plan

by Martin, Dennis G.

  • Used
  • good
Condition
Used - Good
ISBN 13
9780615988283
ISBN 10
0615988288
Quantity Available
2
Seller
Grandview Heights, Ohio, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$23.92
NZ$5.91 shipping to USA

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Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Item Price
NZ$23.92
NZ$5.91 shipping to USA
No image available

Media Flight Plan

by Martin, Dennis G.

  • Used
  • very good
Condition
Used - Very Good
ISBN 13
9780615988283
ISBN 10
0615988288
Quantity Available
1
Seller
Grandview Heights, Ohio, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$23.92
NZ$5.91 shipping to USA

Show Details

Description:
Very Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Item Price
NZ$23.92
NZ$5.91 shipping to USA
No image available

Media Flight Plan

by Martin, Dennis G.

  • Used
  • good
Condition
Used - Good
ISBN 13
9780615988283
ISBN 10
0615988288
Quantity Available
3
Seller
Grandview Heights, Ohio, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$23.92
NZ$5.91 shipping to USA

Show Details

Description:
Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Item Price
NZ$23.92
NZ$5.91 shipping to USA