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Fundamentals and Practice of Marketing: Published in Association with the Chartered Institute of Marketing Paperback - 1995 - 3rd Edition
by John Wilmshurst; Adrian MacKay
First line
'Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'
Details
- Title Fundamentals and Practice of Marketing: Published in Association with the Chartered Institute of Marketing
- Author John Wilmshurst; Adrian MacKay
- Binding Paperback
- Edition number 3rd
- Edition 3
- Pages 324
- Volumes 1
- Language ENG
- Publisher Butterworth-Heinemann, UK
- Date May 1995
- Illustrated Yes
- ISBN 9780750609975 / 0750609974
- Weight 1.84 lbs (0.83 kg)
- Dimensions 7.71 x 10.39 x 0.77 in (19.58 x 26.39 x 1.96 cm)
- Library of Congress Catalog Number 95163576
- Dewey Decimal Code 658.8
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The Fundamentals and Practice of Marketing (Marketing Series: Student)
by Wilmshurst, John
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Fundamentals and Practice of Marketing: Published in association with the Chartered Institute of Marketing (Marketing Series: Student)
by Wilmshurst MA; FCAM; FCIM, John
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Fundamentals and Practice of Marketing
by Wilmshurst, J.
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Butterworth-Heinemann, 1995. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780750609975
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The Fundamentals and Practice of Marketing
by Wilmhurst, J.
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- Paperback
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Butterworth-Heinemann, 1995. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0750609974
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The Fundamentals and Practice Marketing
by Wilmshurst, John
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The Fundamentals and Practice Marketing
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The Fundamentals and Practice of Marketing
by John Wilmshurst
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THE FUNDAMENTALS AND PRACTICE MARKETING
by WILMSHURST, JOHN,
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Fundamentals and Practice of
by John Marketing
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