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ALL Business is Show Business Create the Ultimate Customer Experience to
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ALL Business is Show Business Create the Ultimate Customer Experience to Differentiate Your Organization, Amaze Your Clients, and Expand Your Profits Paperback - 2004

by Scott McKain


From the publisher

Every day your organization-and you-are in the spotlight. Your employees are performing and the audience-your customers-will love the show, hate it, or worst of all ignore it. Scott McKain has discovered wha tthe film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience. Tell your story well. It will make you a star. Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you. Practice the eight essential acts your customers want you to perform. Your employees are the stars of the show. Treat them that way. Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals.

"No matter what your business," says Scott McKain, "you are always on stage. Make your performance one that leaves your customers with a feeling of Wow!"

First line

Not long ago, I experienced an incident that helped bring home to me the reality of today's marriage between entertainment and business.

Details

  • Title ALL Business is Show Business Create the Ultimate Customer Experience to Differentiate Your Organization, Amaze Your Clients, and Expand Your Profits
  • Author Scott McKain
  • Binding Paperback
  • Publisher Thomas Nelson, U.S.A.
  • Date July 15, 2004
  • ISBN 9780785206088
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All Business is Show Business

by Scott McKain

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ISBN 10 / ISBN 13
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Nelson Books, 2002. 213 pages. There are no marks or writing in the book. Wear to the edges. Wear to the covers. Wear edges of spine. Spine is tight and there are no loose pages. Cover colors are bright.. Soft Cover. Good/No Jacket. 8vo - over 7¾" - 9¾" tall.
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All Business is Show Business
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All Business is Show Business

by McKain, Scott

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Thomas Nelson Inc, 2004-07-31. Paperback. New. In shrink wrap.
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All Business is Show Business
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All Business is Show Business

by McKain, Scott

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ISBN 10 / ISBN 13
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Thomas Nelson Inc, 2004-01-01. Paperback. Acceptable. 8x5x0.
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ALL Business Is Show Business : Create the Ultimate Customer Experience to Differentiate Your...

ALL Business Is Show Business : Create the Ultimate Customer Experience to Differentiate Your Organization, Amaze Your Clients, and Expand Your Profits

by Scott McKain

  • Used
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  • Paperback
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Used - Good
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Paperback
ISBN 10 / ISBN 13
9780785206088 / 0785206086
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Nelson Incorporated, Thomas, 2004. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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NZ$29.16
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All Business is Show Business
Stock Photo: Cover May Be Different

All Business is Show Business

by McKain, Scott

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  • Paperback
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Used: Good
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Paperback
ISBN 10 / ISBN 13
9780785206088 / 0785206086
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Brand: Thomas Nelson, 0000-00-00. paperback. Used: Good.
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All Business is Show Business
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All Business is Show Business

by McKain, Scott

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ISBN 10 / ISBN 13
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Thomas Nelson Inc, 2004-07-31. Paperback. Good. Signed by Author
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All Business is Show Business
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All Business is Show Business

by McKain, Scott

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ISBN 10 / ISBN 13
9780785206088 / 0785206086
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Thomas Nelson Inc, 2004. Grey, black and tan horizontally designed cover with taupe, black, and white lettering. Signed by the author o title page (unverified) Immaculate condition. Not a mark in or on it. Any picture found beside this listing may NOT actually be a picture of this book but a stock photo used by the listing site. 3 R's Used Books and Hannelore Headley Old & Fine Books, Inc. are committed to saving the trees one leaf at a time.. By Author. Soft Cover. Very Good/No Jacket.
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