Skip to content

Designing Brand Identity: An Essential Guide for the Whole Branding Team
Stock Photo: Cover May Be Different

Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover - 2012

by Alina Wheeler


From the publisher

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

  • Features more than 30 all-new case studies showing best practices and world-class
  • Updated to include more than 35 percent new material
  • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Details

  • Title Designing Brand Identity: An Essential Guide for the Whole Branding Team
  • Author Alina Wheeler
  • Binding Hardcover
  • Edition [ Edition: Fourt
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Hoboken, NJ
  • Date 2012-11
  • Illustrated Yes
  • ISBN 9781118099209 / 1118099206
  • Weight 2.81 lbs (1.27 kg)
  • Dimensions 11.14 x 8.78 x 0.86 in (28.30 x 22.30 x 2.18 cm)
  • Library of Congress subjects Branding (Marketing), Brand name products
  • Library of Congress Catalog Number 2012020851
  • Dewey Decimal Code 658.827

About the author

Alina Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Designing Brand Identity has been translated into Chinese, Korean, Polish, Portuguese, Russian, and Vietnamese. Wheeler has also coauthored Brand Atlas: Branding Intelligence Made Visible.

Back to Top

More Copies for Sale

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Stock Photo: Cover May Be Different

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

  • Used
Condition
UsedGood
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
1
Seller
South San Francisco, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$8.56
NZ$8.54 shipping to USA

Show Details

Description:
UsedGood .
Item Price
NZ$8.56
NZ$8.54 shipping to USA
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Stock Photo: Cover May Be Different

Designing Brand Identity: An Essential Guide for the Whole Branding Team

by Wheeler, Alina

  • Used
  • Hardcover
Condition
Used; Good
Edition
4th Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
1
Seller
Milton Keynes , Buckinghamshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$11.68
NZ$23.34 shipping to USA

Show Details

Description:
John Wiley & Sons. 4th Edition. Hardcover. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 12/07/2012
Item Price
NZ$11.68
NZ$23.34 shipping to USA
Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

by Wheeler, Alina

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
2
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
NZ$12.10
NZ$18.20 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
NZ$12.10
NZ$18.20 shipping to USA
Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

by Wheeler, Alina

  • Used
  • Paperback
Condition
Like New
Binding
Paperback
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
NZ$12.10
NZ$18.20 shipping to USA

Show Details

Description:
Paperback. Like New.
Item Price
NZ$12.10
NZ$18.20 shipping to USA
Designing Brand Identity : An Essential Guide for the Whole Branding Team
Stock Photo: Cover May Be Different

Designing Brand Identity : An Essential Guide for the Whole Branding Team

by Wheeler, Alina

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$18.27
NZ$17.12 shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
NZ$18.27
NZ$17.12 shipping to USA
Designing Brand Identity : An Essential Guide for the Whole Branding Team
Stock Photo: Cover May Be Different

Designing Brand Identity : An Essential Guide for the Whole Branding Team

by Wheeler, Alina

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$18.27
NZ$17.12 shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
NZ$18.27
NZ$17.12 shipping to USA
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Stock Photo: Cover May Be Different

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

  • Used
  • Hardcover
Condition
Used: Good
Edition
Fourth Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$22.15
FREE shipping to USA

Show Details

Description:
Brand: Wiley, 2012-11-06. Fourth Edition. hardcover. Used: Good.
Item Price
NZ$22.15
FREE shipping to USA
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Stock Photo: Cover May Be Different

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

  • Used
  • very good
Condition
Used - Very Good
Edition
Fourth Edition
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
1
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$22.46
FREE shipping to USA

Show Details

Description:
John Wiley and Sons. Fourth Edition. Very Good. Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Item Price
NZ$22.46
FREE shipping to USA
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Stock Photo: Cover May Be Different

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
1
Seller
TAMPA, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$53.67
NZ$5.14 shipping to USA

Show Details

Description:
Used - Very Good. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"
Item Price
NZ$53.67
NZ$5.14 shipping to USA
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Stock Photo: Cover May Be Different

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781118099209 / 1118099206
Quantity Available
1
Seller
Spring, Texas, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$57.83
NZ$7.69 shipping to USA

Show Details

Description:
John Wiley and Sons, 2012-11-06. hardcover. New. 8x0x10. New Condition, Hardcover Book,
Item Price
NZ$57.83
NZ$7.69 shipping to USA