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Aditude: Using Data to Inspire Extraordinary Ad Creative
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Aditude: Using Data to Inspire Extraordinary Ad Creative Hardcover - 2015

by Peter Daboll


From the publisher

At last, a book that puts ad creative in its proper place to drive brand success. Ad-itude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition.
Written by Peter Daboll, one of the leading minds in ad creative measurement, Ad-itude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls. Ad-itude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll's logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.

Details

  • Title Aditude: Using Data to Inspire Extraordinary Ad Creative
  • Author Peter Daboll
  • Binding Hardcover
  • Pages 196
  • Volumes 1
  • Language ENG
  • Publisher Advantage Media Group
  • Date 2015-06
  • Illustrated Yes
  • ISBN 9781599325644 / 1599325640
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.1 x 6.1 x 0.7 in (23.11 x 15.49 x 1.78 cm)
  • Library of Congress subjects Advertising, Marketing
  • Dewey Decimal Code 659.1
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Aditude: Using Data to Inspire Extraordinary Ad Creative

Aditude: Using Data to Inspire Extraordinary Ad Creative

by Daboll, Peter

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ADitude : Using Data to Inspire Extraordinary AD Creative
Stock Photo: Cover May Be Different

ADitude : Using Data to Inspire Extraordinary AD Creative

by Daboll, Peter

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ADITUDE Using Data to Inspire Extraordinary AD Creative

ADITUDE Using Data to Inspire Extraordinary AD Creative

by Daboll, Peter

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ADitude Using Data to Inspire Extraordinary AD Creative
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ADitude Using Data to Inspire Extraordinary AD Creative

by Daboll, Peter

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ADitude: Using Data To Inspire Extraordinary AD Creative
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ADitude: Using Data To Inspire Extraordinary AD Creative

by Daboll, Peter

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ADitude: Using Data To Inspire Extraordinary AD Creative
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ADitude: Using Data To Inspire Extraordinary AD Creative

by Daboll, Peter

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ISBN 13
9781599325644
ISBN 10
1599325640
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Advantage Media Group, 2015-07-30. Hardcover. Like New.
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