A Bigger Prize - Why Competition Isn't Everything and How We Do Better

MARGARET HEFFERNAN was born in Texas, raised in Holland and educated at Cambridge University. Her monthly column for Reader's Digest is read by over 8 million readers. She writes articles that are syndicated internationally, and blogs for The Huffington Post. A popular speaker and panelist, and former producer for BBC radio in the UK, she continues to develop programs for the BBC. As an entrepreneur she has built up two businesses: one advising public affair campaigns in Massachusetts and another advising software companies trying to break into multimedia. Over the period that she worked for CMGI, its stock increased over 700%. Her books are The Naked Truth, an expose of the environment for working women, Women on Top, about female CEOs, and Willful Blindness. She is a Visiting Professor at the Simmons School of Management and at the University of Bath and is Executive in Residence at Babson College. She has homes in the UK and in New Hampshire.