A Genie's Wisdom

John Wiley & Sons Inc, 2003. First Printing. Hard Cover. Like New/Very Good. 8vo - over 7. Signed by Author. Signed by Author Signed by Author Signed by Author Mild wear. Signed on first end page. Dj. has light shelfwear. 120 new looking pages.

Hardback. Like New.

Hardback. Good.

Hardback. New. The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets;… Read more about this item

Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

New. A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some… Read more about this item

Wiley, 2002-11-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!