10 Ways to Screw up an Ad Campaign : And How to Create Ones That Work Paperback - 2006
by Barry H. Cohen
- Used
- Good
- Paperback
Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.
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Details
- Title 10 Ways to Screw up an Ad Campaign : And How to Create Ones That Work
- Author Barry H. Cohen
- Binding Paperback
- Condition Used - Good
- Pages 272
- Volumes 1
- Language ENG
- Publisher Adams Media Corporation, New Delhi
- Date 2006
- Features Bibliography, Glossary, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # G1598690825I3N00
- ISBN 9781598690828 / 1598690825
- Weight 0.71 lbs (0.32 kg)
- Dimensions 8.44 x 5.58 x 0.71 in (21.44 x 14.17 x 1.80 cm)
- Library of Congress Catalog Number 2006014706
- Dewey Decimal Code 659
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