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10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work Paperback - 2006
by Cohen, Barry H
- New
- Paperback
Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.
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Details
- Title 10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work
- Author Cohen, Barry H
- Binding Paperback
- Condition New
- Pages 272
- Volumes 1
- Language ENG
- Publisher Adams Media, New Delhi
- Date 2006-08-10
- Features Bibliography, Glossary, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # Q-1598690825
- ISBN 9781598690828 / 1598690825
- Weight 0.71 lbs (0.32 kg)
- Dimensions 8.44 x 5.58 x 0.71 in (21.44 x 14.17 x 1.80 cm)
- Library of Congress Catalog Number 2006014706
- Dewey Decimal Code 659
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