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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word
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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business Paperback - 2010 - 1st Edition

by Gunelius, Susan

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  • Paperback

Description

McGraw-Hill Education, 2010-11-15. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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Details

  • Title 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business
  • Author Gunelius, Susan
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Education, New York, New York, U.S.A.
  • Date 2010-11-15
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # Q-0071743812
  • ISBN 9780071743815 / 0071743812
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.95 x 6.1 x 0.71 in (22.73 x 15.49 x 1.80 cm)
  • Library of Congress subjects Internet marketing, Online social networks
  • Library of Congress Catalog Number 2010026266
  • Dewey Decimal Code 658.872

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From the publisher

BIG PRESENCE isn't just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits--regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:

  • Blogging and microblogging
  • Social networking and bookmarking
  • Audio and video
  • E-books and webinars
  • Direct and indirect marketing
  • Brand and relationship building
  • Word-of-mouth marketing
  • Expanding your reach and establishing your position
  • Integrating with traditional marketing
  • Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

About the author

Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to www.SusanGunelius.com.