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50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in
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50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture Paperback / softback - 2006

by Arthur Asa Berger

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Description

Paperback / softback. New. Presents concepts written by communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. This guide, in fifty short segements, covers a range of important ideas from psychoanalysis and semiology to humor, otherness, and nonverbal communication, for anyone interested in how we communicate.
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About the author

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.