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About Face 2.0: The Essentials of Interaction Design

About Face 2.0: The Essentials of Interaction Design Paperback - 2003

by Cooper, Alan; Reimann, Robert

  • Used
  • very good
  • Paperback

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John Wiley & Sons, 2003. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Used - Very Good
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About the author

Alan Cooper is a pioneering software inventor, programmer, designer, and theorist. He is credited with creating what many regard as the first serious business software for microcomputers, and is widely known as the "Father of Visual Basic." For the last decade, Alan's interaction design consulting firm, Cooper, has helped companies invent powerful, usable, desirable software and improve digital product behavior through the use of Alan's unique methodology - the Goal-Directed process. A cornerstone of this method, the use of personas, has been widely adopted since it was first described in Alan's second book, The Inmates are Running the Asylum. A best-selling author and popular speaker, Alan is a tireless advocate for integrating design into business practice and for humanizing technology.

Robert Reimann has spent the past 15 years pushing the boundaries of digital products as a designer, writer, lecturer, and consultant. He has led dozens of design consulting projects for startups and Fortune 500 clients alike. Upon joining Cooper in 1996, Robert led the development and refinement of many Goal-Directed Design methods described in About Face 2.0. He has lectur ed at major universities and to international industry audiences, and he is a member of the industry advisory board for the Institute of Design at the University of California, Berkeley.