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Absolut Sequel.: The Absolut Advertising Story Continues Paperback - 2005
by Lewis, Richard W
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- Paperback
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Details
- Title Absolut Sequel.: The Absolut Advertising Story Continues
- Author Lewis, Richard W
- Binding Paperback
- Edition Paperback with d
- Condition New
- Pages 267
- Volumes 1
- Language ENG
- Publisher Periplus Editions, Hong Kong
- Date 2005-10-14
- Illustrated Yes
- Bookseller's Inventory # Q-0794603319
- ISBN 9780794603311 / 0794603319
- Weight 3.2 lbs (1.45 kg)
- Dimensions 11.58 x 9.16 x 0.74 in (29.41 x 23.27 x 1.88 cm)
- Dewey Decimal Code 659.196
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Summary
Includes CD-ROM.
Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.
This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."
Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.
This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."
From the publisher
First line
AS I THINK BACK TO THE BIRTH OF THE ABSOLUT CITIES CAMPAIGN IN 1988 with the arrival of ABSOLUT L.A., I can't help but smile.