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Absolut Sequel : The Absolut Advertising Story Continues

Absolut Sequel : The Absolut Advertising Story Continues

Absolut Sequel : The Absolut Advertising Story Continues

Absolut Sequel : The Absolut Advertising Story Continues

by Richard W. Lewis

  • Used
  • Acceptable
  • Paperback
Condition
Acceptable
ISBN 10
0794603319
ISBN 13
9780794603311
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About This Item

Periplus Editions (HK), Limited, 2005. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book . This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0794603319I5N00
Title
Absolut Sequel : The Absolut Advertising Story Continues
Author
Richard W. Lewis
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
0794603319
ISBN 13
9780794603311
Publisher
Periplus Editions (HK), Limited
Place of Publication
Hong Kong
Date Published
2005

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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