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The Advanced Dictionary of Marketing: Putting Theory to Use
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The Advanced Dictionary of Marketing: Putting Theory to Use Paperback - 2008 - 1st Edition

by Dacko, Scott

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Details

  • Title The Advanced Dictionary of Marketing: Putting Theory to Use
  • Author Dacko, Scott
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 664
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA
  • Date 2008-02-03
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 0199286000.G
  • ISBN 9780199286003 / 0199286000
  • Weight 1.76 lbs (0.80 kg)
  • Dimensions 8.45 x 5.78 x 1.45 in (21.46 x 14.68 x 3.68 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2007028402
  • Dewey Decimal Code 658.800

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About the author

Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.