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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications Hardcover - 1999 - 1st Edition
by Jones, John Philip
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- Hardcover
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Details
- Title The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
- Author Jones, John Philip
- Binding Hardcover
- Edition number 1st
- Edition First Edition
- Condition Used: Good
- Pages 560
- Volumes 1
- Language ENG
- Publisher SAGE Publications, Inc, Thousand Oaks, California, U.S.A.
- Date 1999-02-18
- Bookseller's Inventory # SONG076191238X
- ISBN 9780761912385 / 076191238X
- Weight 2.38 lbs (1.08 kg)
- Dimensions 9 x 6 x 1.48 in (22.86 x 15.24 x 3.76 cm)
- Library of Congress Catalog Number 98-40120
- Dewey Decimal Code 659.1
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First line
I began thinking about agency management early in my career.