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ADVERTISING COPYWRITING,

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ADVERTISING COPYWRITING,

by Philip Ward Burton

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Condition
Book in AS NEW condition
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Seller rating:
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McCrae, Victoria, Australia
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About This Item

NTC Publishing Group, Lincolnwood, Illinois - sixth edition 1991 illustrated board covers, 8¾" x 11¼" Book in AS NEW condition The all-new sixth edition is a comprehensive treatment of copywriting as a career and as a skill. Its 22 chapters cover creating powerful headlines, print production, packaging copy, direct response advertising, outdoor and transit ads, writing for radio and television, copy testing and research, and laws affecting the copywriter. Helpful features include copy-fitting, proofreading marks, and a list of commonly misspelled words. Hundreds of illustrated examples throughout.

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Details

Bookseller
Pegasus Book Orphanage AU (AU)
Bookseller's Inventory #
35897
Title
ADVERTISING COPYWRITING,
Author
Philip Ward Burton
Format/Binding
Illustrated board covers, 8¾" x 11¼"
Book Condition
New
Publisher
NTC Publishing Group, Lincolnwood, Illinois - sixth edition
Date Published
1991
Pages
336 pages
Keywords
headlines packaging television advertising research advertising copywriting inter personal communications copy

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Pegasus Book Orphanage

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Pegasus Book Orphanage

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2016
McCrae, Victoria

About Pegasus Book Orphanage

On-line bookstore operating for 20+ years.

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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