ADVERTISING COPYWRITING,
by Philip Ward Burton
- Used
- Condition
- Book in AS NEW condition
- Seller
-
McCrae, Victoria, Australia
Payment Methods Accepted
About This Item
NTC Publishing Group, Lincolnwood, Illinois - sixth edition 1991 illustrated board covers, 8¾" x 11¼" Book in AS NEW condition The all-new sixth edition is a comprehensive treatment of copywriting as a career and as a skill. Its 22 chapters cover creating powerful headlines, print production, packaging copy, direct response advertising, outdoor and transit ads, writing for radio and television, copy testing and research, and laws affecting the copywriter. Helpful features include copy-fitting, proofreading marks, and a list of commonly misspelled words. Hundreds of illustrated examples throughout.
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Details
- Bookseller
- Pegasus Book Orphanage (AU)
- Bookseller's Inventory #
- 35897
- Title
- ADVERTISING COPYWRITING,
- Author
- Philip Ward Burton
- Format/Binding
- Illustrated board covers, 8¾" x 11¼"
- Book Condition
- New
- Publisher
- NTC Publishing Group, Lincolnwood, Illinois - sixth edition
- Date Published
- 1991
- Pages
- 336 pages
- Keywords
- headlines packaging television advertising research advertising copywriting inter personal communications copy
Terms of Sale
Pegasus Book Orphanage
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Pegasus Book Orphanage
Biblio member since 2016
McCrae, Victoria
About Pegasus Book Orphanage
On-line bookstore operating for 20+ years.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...