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Advertising Management

Advertising Management Paperback / softback - 2009

by Donald W. Jugenheimer

  • New
  • Paperback

Description

Paperback / softback. New. Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
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Details

  • Title Advertising Management
  • Author Donald W. Jugenheimer
  • Binding Paperback / softback
  • Edition [ Edition: First
  • Condition New
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2009-04-15
  • Features Bibliography, Index, Table of Contents
  • Bookseller's Inventory # A9780765622600
  • ISBN 9780765622600 / 0765622602
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.1 x 7.5 x 0.3 in (23.11 x 19.05 x 0.76 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Advertising, Advertising - Management
  • Library of Congress Catalog Number 2008034041
  • Dewey Decimal Code 659.1

From the publisher

Includes bibliographical references and index.

Media reviews

Citations

  • Reference and Research Bk News, 05/01/2009, Page 127

About the author

Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein