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Advertising Promotion and Other Aspects of Integrated Marketing Communications Hardcover - 2013
by Shimp, Terence A
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- Hardcover
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Details
- Title Advertising Promotion and Other Aspects of Integrated Marketing Communications
- Author Shimp, Terence A
- Binding Hardcover
- Edition 9
- Condition Used: Good
- Pages 752
- Volumes 1
- Language ENG
- Publisher Cengage Learning, U.S.A
- Date 2013-01-16
- Illustrated Yes
- Bookseller's Inventory # SONG1111580219
- ISBN 9781111580216 / 1111580219
- Weight 3.85 lbs (1.75 kg)
- Dimensions 11.1 x 8.4 x 1.2 in (28.19 x 21.34 x 3.05 cm)
- Library of Congress subjects Advertising, Communication in marketing
- Library of Congress Catalog Number 2012945620
- Dewey Decimal Code 658.82
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