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Is it all About Image?: How PR works in Architecture

Is it all About Image?: How PR works in Architecture Paperback / softback - 2004 - 1st Edition

by Laura Iloniemi

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Paperback / softback. New. Publicity is essential for keeping any architectural practice afloat - whether ita s on a local or global level. Add to this the thornier problems of legal constraints regarding self--promotion and the varying publicity needs of large and small firms - and the problem of generating publicity is complicated, indeed.
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Details

  • Title Is it all About Image?: How PR works in Architecture
  • Author Laura Iloniemi
  • Binding Paperback / softback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Academy Press, Chichester, West Sussex, England
  • Date 2004
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # A9780470866900
  • ISBN 9780470866900 / 047086690X
  • Weight 1.34 lbs (0.61 kg)
  • Dimensions 9.42 x 6.42 x 0.55 in (23.93 x 16.31 x 1.40 cm)
  • Library of Congress subjects Architectural services marketing, Mass media and architecture
  • Library of Congress Catalog Number 2005273385
  • Dewey Decimal Code 720.68

From the publisher

In der Architekturbranche heisst das Zauberwort Publicity, denn selbst die kleinsten Auftrge erhlt man durch Empfehlung und den guten Ruf. "Is it all About Image? How PR works in Architecture" ist ein umfassender und verstndlich geschriebener Leitfaden fr alle Architekten, die ihre PR verbessern wollen. Es ist das erste Buch auf dem Markt, das untersucht, wie Architekturbros jeder Gr e von Publicity profitieren knnen. Der Autor geht auf verschiedene Arten der PR-Untersttzung ein und erlutert ausfhrlich, wie diese in verschiedenen Brokulturen funktionieren. Anhand von Fallstudien, Erfolgsgeschichten aus erster Hand und einer Reihe von Interviews mit PR-Mitarbeitern auf unterschiedlichen Ebenen, wird anschaulich belegt, wie eine Vielzahl verschiedenster Architekturprojekte weltweit beworben wurde.

From the rear cover

PR has become an essential part of running a successful architectural practice, with the media profile of an architect becoming an important factor in the awarding of high-profile jobs. Internationally renowned institutions purposefully seek out the 'star architect' for prize commissions. The printed media, however, remain a minefield for the uninitiated. Architecture has to compete directly with film, theatre, literature, art and music for space on the arts pages of the broadsheets and consumer magazines. How should architects submit material about their work to the national and specialist design press?

This book, one of the first of two titles in the distinctive Architecture in Practice series, provides a specially tailored approach for architects who want to know how to engage with public relations and appeal to the media. It discusses how they should position themselves at large, demonstrating what works for whom and why. Key insights are provided by case studies of the media frenzy surrounding projects such as the Millennium Bridge in London and the World Trade Centre in New York. It also features interviews with publicists who have worked on campaigns with the likes of Santiago Calitrava, Frank Gehry and Norman Foster, and with leading editors, correspondents and journalists of the architectural world.

About the author

Laura Iloniemi is a specialist in architectural PR. Born in Finland, she founded her own agency in London in 1996. She has worked with clients such as Arup Associates and Ushida Findlay Architects, who are featured in the book. Iloniemi has studied architectural philosophy at Cambridge University and arts promotion at L'cole du Louvre in Paris.

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