Is it all About Image?: How PR works in Architecture: 1 (Architecture in Practice) Paperback - 2004 - 1st Edition
by Iloniemi, Laura
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- very good
- Paperback
Description
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Details
- Title Is it all About Image?: How PR works in Architecture: 1 (Architecture in Practice)
- Author Iloniemi, Laura
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition Used - Very Good
- Pages 224
- Volumes 1
- Language ENG
- Publisher Academy Press, Chichester, West Sussex, England
- Date 2004
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- Bookseller's Inventory # GOR002686469
- ISBN 9780470866900 / 047086690X
- Weight 1.34 lbs (0.61 kg)
- Dimensions 9.42 x 6.42 x 0.55 in (23.93 x 16.31 x 1.40 cm)
- Library of Congress subjects Architectural services marketing, Mass media and architecture
- Library of Congress Catalog Number 2005273385
- Dewey Decimal Code 720.68
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From the publisher
From the rear cover
This book, one of the first of two titles in the distinctive Architecture in Practice series, provides a specially tailored approach for architects who want to know how to engage with public relations and appeal to the media. It discusses how they should position themselves at large, demonstrating what works for whom and why. Key insights are provided by case studies of the media frenzy surrounding projects such as the Millennium Bridge in London and the World Trade Centre in New York. It also features interviews with publicists who have worked on campaigns with the likes of Santiago Calitrava, Frank Gehry and Norman Foster, and with leading editors, correspondents and journalists of the architectural world.
