American Trademark Designs (Dover Pictorial Archive S) Trade paperback - 1976
by Barbara Baer Capitman
- Used
- Paperback
Description
Standard delivery: 7 to 14 days
Details
- Title American Trademark Designs (Dover Pictorial Archive S)
- Author Barbara Baer Capitman
- Binding Trade Paperback
- Edition 1st Edition
- Condition Used Very Good
- Pages 176
- Volumes 1
- Language ENG
- Publisher Dover Publications, New York
- Date June 1976
- Features Bibliography
- Bookseller's Inventory # 220360
- ISBN 9780486232591 / 048623259X
- Weight 1.11 lbs (0.50 kg)
- Dimensions 10.97 x 8.38 x 0.46 in (27.86 x 21.29 x 1.17 cm)
- Library of Congress subjects Trademarks - United States, Logos (Symbols) - United States
- Library of Congress Catalog Number 75044714
- Dewey Decimal Code 658.827
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From the rear cover
Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun checkerboard square to the Cities Service corporate triangle. Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be. Original Dover (1976) publication.
