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The Art of Looking Sideways: 0000

The Art of Looking Sideways: 0000 Hardback - 2001

by Fletcher, Alan

  • Used
  • very good
  • Hardcover

Images, ideas, quotations, jokes, reflections, and scraps of useless information are distilled into a quirky entertaining feast for the eye and the mind. Loosely arranged in 72 "chapters", this book explores such subjects as perception, illusion, and creativity. 700 illustrations, 300 in color.

Description

Hardback. Very Good.
Used - Very Good
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Details

  • Title The Art of Looking Sideways: 0000
  • Author Fletcher, Alan
  • Binding Hardback
  • Edition 1st edition
  • Condition Used - Very Good
  • Pages 1064
  • Volumes 1
  • Language ENG
  • Publisher Phaidon Press, London
  • Date 2001-08
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • Bookseller's Inventory # GOR001248503
  • ISBN 9780714834498 / 0714834491
  • Weight 5.38 lbs (2.44 kg)
  • Dimensions 9.94 x 8.62 x 2.54 in (25.25 x 21.89 x 6.45 cm)
  • Library of Congress subjects Design, Commercial art
  • Library of Congress Catalog Number 2002265411
  • Dewey Decimal Code 745

Summary

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery.

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Media reviews

Citations

  • Library Journal, 01/01/2002, Page 92

About the author

Alan Fletcher belongs to that elite international group of designers who have transcended the conventional boundaries of their craft. He is a founder member of the design group Pentagram, with whom he has stayed for 20 years. He now works independently from his own studio in London. He is consultant Art Director to Phaidon Press.

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