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Asian Branding: A Great Way to Fly
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Asian Branding: A Great Way to Fly Paperback - 2001

by Batey, Ian

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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Used - Good
NZ$111.59
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About the author

Ian Batey and his advertising agency are Asian legends. He is the man behind Asia's best-known brand - the Singapore Airlines Girl.

He has campaigned for many causes, including the arts, education, the environment and served on Singapore's National Council Against Drugs Abuse. In 1990, the Wall Street Journal nominated Batey as one of the leading advertising personalities in Asia. Media & Marketing magazine, Hong Kong, elected him as Asia's Top Ad Man of the Year 1997. In 1998, his agency was hailed Asia's most creative by Campaign Brief. In 1999, he received the first Lifetime Achievement Award bestowed by the Institute of Advertising Singapore. As the agency's Chairman Emeritus, Batey now has time to indulge his passions - travel, art and grandchildren.