Skip to content

Asian Branding: A Great Way to Fly

Asian Branding: A Great Way to Fly Paperback / softback - 2001

by Ian Batey

  • New
  • Paperback

Description

Paperback / softback. New. Asian Branding is the first definitive guide on how to build global power-brands within Asia.
New
NZ$111.93
NZ$20.96 Shipping to USA
Standard delivery: 14 to 21 days
More Shipping Options
Ships from The Saint Bookstore (Merseyside, United Kingdom)

Details

About The Saint Bookstore Merseyside, United Kingdom

Biblio member since 2018
Seller rating: This seller has earned a 5 of 5 Stars rating from Biblio customers.

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

Terms of Sale: Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.

Browse books from The Saint Bookstore

About the author

Ian Batey and his advertising agency are Asian legends. He is the man behind Asia's best-known brand - the Singapore Airlines Girl.

He has campaigned for many causes, including the arts, education, the environment and served on Singapore's National Council Against Drugs Abuse. In 1990, the Wall Street Journal nominated Batey as one of the leading advertising personalities in Asia. Media & Marketing magazine, Hong Kong, elected him as Asia's Top Ad Man of the Year 1997. In 1998, his agency was hailed Asia's most creative by Campaign Brief. In 1999, he received the first Lifetime Achievement Award bestowed by the Institute of Advertising Singapore. As the agency's Chairman Emeritus, Batey now has time to indulge his passions - travel, art and grandchildren.