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The Attention Economy: Understanding the New Currency of Business
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The Attention Economy: Understanding the New Currency of Business Paperback - 2002

by Davenport, Thomas H

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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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First line

Rob Lippincott is starved for attention.

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About the author

Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business.