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Automotive Service Marketing: The Complete Guide to Guerilla Merketing Your Business and Wrenching Customers Away from Your Competitors Paperback - 1990

by Handley, Mark & Fariello, Sal

  • Used
  • as new
  • Paperback
  • first

Description

Bay Shore, N.Y.: SFT Publishing, 1990. Comprehensive text presents detailed marketing strategies, concepts, techniques, and applications for the automotive service industry. Topics covered include: marketing plans; basic and advanced service marketing techniques; sales techniques; determining the size of a market; new car dealers; independent shops; guerilla marketing and positioning; advertising your service business; publicity and public relations; repair shops; keeping the customers you already have; defeating your competition; etc. 405 pgs. . First Edition. Soft Cover. As New. 4to - over 9¾" - 12" tall.
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Details

  • Title Automotive Service Marketing: The Complete Guide to Guerilla Merketing Your Business and Wrenching Customers Away from Your Competitors
  • Author Handley, Mark & Fariello, Sal
  • Binding Paperback
  • Edition First Edition
  • Condition New
  • Publisher SFT Publishing, Bay Shore, N.Y.
  • Date 1990
  • Bookseller's Inventory # BA-63
  • ISBN 9780929574011

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