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B2B Digital Marketing Strategy � How to Use New Frameworks and Models to Achieve
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B2B Digital Marketing Strategy � How to Use New Frameworks and Models to Achieve Growth Hardcover - 2023

by Hall, Simon

  • New
  • Hardcover

Description

Kogan Page Ltd, 2023. Hardcover. New. 2nd edition. 376 pages. 9.25x6.25x1.25 inches.
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Details

  • Title B2B Digital Marketing Strategy � How to Use New Frameworks and Models to Achieve Growth
  • Author Hall, Simon
  • Binding Hardcover
  • Condition New
  • Pages 392
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page Ltd
  • Date 2023
  • Bookseller's Inventory # __1398610194
  • ISBN 9781398610194 / 1398610194
  • Weight 1.62 lbs (0.73 kg)
  • Dimensions 9.21 x 6.14 x 0.88 in (23.39 x 15.60 x 2.24 cm)

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About the author

Simon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page