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Basic Marketing: A Marketing Strategy Planning Approach (19th International Edition) Hardcover - 2013
by Perreault, Jr., William; Cannon, Joseph; McCarthy, E. Jerome
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- Paperback
International Edition
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Details
- Title Basic Marketing: A Marketing Strategy Planning Approach (19th International Edition)
- Author Perreault, Jr., William; Cannon, Joseph; McCarthy, E. Jerome
- Binding Hardcover
- Edition 19th
- Condition New
- Pages 784
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, U.S.A.
- Date 2013-02
- Illustrated Yes
- Bookseller's Inventory # biblio6160
- ISBN 9780078028984 / 0078028981
- Weight 3.65 lbs (1.66 kg)
- Dimensions 11.1 x 8.5 x 1.2 in (28.19 x 21.59 x 3.05 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2012049765
- Dewey Decimal Code 658.8
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