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BASIC MARKETING: A Marketing Strategy Planning Approach Hardcover - 2013
by Perreault, William, Cannon, Joseph, McCarthy, E. Jerome
- Used
- Acceptable
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Details
- Title BASIC MARKETING: A Marketing Strategy Planning Approach
- Author Perreault, William, Cannon, Joseph, McCarthy, E. Jerome
- Binding Hardcover
- Edition 19
- Condition Used - Acceptable
- Pages 784
- Volumes 1
- Language ENG
- Publisher McGraw Hill, U.S.A.
- Date 2013-02
- Illustrated Yes
- Bookseller's Inventory # 0078028981-7-1
- ISBN 9780078028984 / 0078028981
- Weight 3.65 lbs (1.66 kg)
- Dimensions 11.1 x 8.5 x 1.2 in (28.19 x 21.59 x 3.05 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2012049765
- Dewey Decimal Code 658.8
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