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Better Business by Michael Solomon Binder Version
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Better Business by Michael Solomon Binder Version Loose leaf - 2017

by Solomon, Michael; Poatsy, Mary; Martin, Kendall

  • Used
  • Good

Description

Pearson, 2017. Loose Leaf. Good. 11x8x0. This listing is for Better Business by Michael Solomon Loose Leaf Version. (5th Edition) This edition is very similar to the most current updated edition, ISBN 0134641833 and 0134522745 and 0137469047 Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund.
Used - Good
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Details

  • Title Better Business by Michael Solomon Binder Version
  • Author Solomon, Michael; Poatsy, Mary; Martin, Kendall
  • Binding Loose Leaf
  • Condition Used - Good
  • Pages 624
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Date 2017
  • Bookseller's Inventory # SKU0134525019
  • ISBN 9780134525013 / 0134525019
  • Weight 2.4 lbs (1.09 kg)
  • Dimensions 10.8 x 8.3 x 0.9 in (27.43 x 21.08 x 2.29 cm)

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About the author

Michael R. Solomon is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behavior at the Manchester School of Business, University of Manchester, United Kingdom. Michael's primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.

Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in Psychology and Education from Mount Holyoke College and an MBA in Finance from Northwestern University's J. L. Kellogg Graduate School of Management. Mary Anne has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a Vice President at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.

Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and the graduate level. Kendall's education includes a BS in Electrical Engineering from the University of Rochester and an MS and a PhD in Engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories), as well as experience with several start-up technology firms. As a full associate professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.