Skip to content

Big Data Demystified: How to Use Big Data, Data Science and Ai to Make Better
Stock Photo: Cover May Be Different

Big Data Demystified: How to Use Big Data, Data Science and Ai to Make Better Business Decisions and Gain Competitive Advantage Paperback - 2018

by Stephenson, David

  • Used
  • Paperback

Description

Pearson, 2018. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781292218106
NZ$6.50
NZ$27.01 Shipping to USA
Standard delivery: 7 to 20 days
More Shipping Options
Ships from Anybook.com (Lincolnshire, United Kingdom)

Details

About Anybook.com Lincolnshire, United Kingdom

Biblio member since 2004
Seller rating: This seller has earned a 5 of 5 Stars rating from Biblio customers.

Established in 1998 Anybook.com. has sold millions of scholastic books to university libraries, academics, students and reflective bibliophiles throughout the world. As the majority of our books are ex-library they are well bound, in good, clean condition and ideally suited for study and research. Our books cover a huge range of academic disciplines from Mathematics, Science and Philosophy to Art and Literature as well as many works in other European languages.

Terms of Sale:

Based in central Lincoln, Anybook.com. sells exclusively online. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 1 working day. We use reputable couriers at greatly discounted postage rates. As well as Visa and Mastercard, we also accept Switch, Discover and Solo. We also accept Paypal (www.paypal.com) payments. Other methods of payment are possible but please email us for details. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. E-mail us if you have any questions about the service we offer. Please be aware our prices and shipping costs do not include local import taxes which may need to be paid by the customer upon receipt.

Browse books from Anybook.com

From the rear cover

"This is the book we've been missing: big data explained without the complexity." Marc Salomon, Professor in Decision Sciences and Dean at University of Amsterdam Business School

"I have never come across a book that is so full of practical advice, actionable examples and helpful explanations"

Tobias Wann CEO at @Leisure Group

Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can transform your company, and significantly improve KPIs across a broad range of business units and applications.

Find out how an ecommerce company avoided two million product returns per year, how a newspaper saw triple-digit annual growth in digital subscriptions, how researchers in England learned to better detect pending cardiovascular problems, and how AI programs taught themselves to win games using techniques that even their human programmers didn't understand, all thanks to big data. Find out also how one company realized it could swap a million dollar hardware system with a twenty thousand dollar replacement.

With simple and straightforward chapters that allow you to map examples onto your own business, Big Data Demystified will help you:

- Know which data is most useful to collect now and why it's important to start collecting that data as soon as possible.

- Understand big data and data science and how they can help you reach your business goals and gain competitive advantage.

- Use big data to understand where you are now and how you can improve in the future.

- Understand factors in choosing a big data system, including whether to go with cloud-based solutions.

- Construct your big data team in a way that supports an effective strategy and helps make your business more data-driven.

BIG DATA MAKES A BIG DIFFERENCE

Categories

About the author

David Stephenson is an internationally recognized expert and frequent keynote speaker in the fields of Data Science and Big Data Analytics. He has formed and led global analytics programs within US and European companies (including eBay and Axel Springer) and has consultant on additional data projects for a broad range of companies.

He has also worked extensively in insurance, capital markets, and financial risk management and has served as an expert advisor to top-tier investment, private equity and management consulting firms.

David completed his Ph.D. at Cornell University and was subsequently Professor at the University of Pennsylvania, teaching applied analytics to graduate students in the engineering and Wharton business schools. He is currently based in Amsterdam.