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Bit by Bit: Social Research in the Digital Age
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Bit by Bit: Social Research in the Digital Age Paperback - 2019

by Salganik, Matthew J

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This essential guide to doing social research in this fast-evolving digital age explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations.

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From the rear cover

"Bit by Bit is, by far, the best and most up-to-date book on modern social science. Salganik writes compellingly and inspiringly. He has done a wonderful job of collecting a diverse set of meaningful examples and describing how they are important in language anyone can understand."--Sean Taylor, research scientist, Facebook

"This book is a gem--a rare combination of a highly accessible and engaging writing style coupled with an introduction to advanced computational methods for collecting and analyzing observational and experimental data."--Michael Macy, Cornell University

About the author

Matthew J. Salganik is professor of sociology at Princeton University, where he is also affiliated with the Center for Information Technology Policy and the Center for Statistics and Machine Learning.