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Brand Asset Management Hardcover - 2000
by Scott M. Davis
- Used
- Hardcover
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Details
- Title Brand Asset Management
- Author Scott M. Davis
- Binding Hardcover
- Edition First Edition
- Condition Used:Good
- Pages 288
- Volumes 1
- Language ENG
- Publisher Jossey-Bass, San Francisco, California, U.S.A.
- Date 2000-06-16
- Illustrated Yes
- Bookseller's Inventory # DADAX0787950777
- ISBN 9780787950774 / 0787950777
- Weight 1.12 lbs (0.51 kg)
- Dimensions 9.32 x 6.28 x 1 in (23.67 x 15.95 x 2.54 cm)
- Library of Congress Catalog Number 00008013
- Dewey Decimal Code 658.827
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First line
When Lou Gerstner first started at IBM back in the early 1990s (when IBM was in fairly serious trouble), he told Wall Street analysts, "The last thing we need right now is another vision."