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Brand Asset Management
Stock Photo: Cover May Be Different

Brand Asset Management Hardcover - 2000

by Scott M. Davis

  • Used
  • very good
  • Hardcover

Description

Jossey-Bass, 2000-06-09. Hardcover. Very Good. HARDCOVER, Gentle Use, Chapts. 1 and two contain highlighting and underlining, otherwise Perfect Shape, MH127-208
Used - Very Good
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Details

  • Title Brand Asset Management
  • Author Scott M. Davis
  • Binding Hardcover
  • Edition First Edition
  • Condition Used - Very Good
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Jossey-Bass, San Francisco, California, U.S.A.
  • Date 2000-06-09
  • Illustrated Yes
  • Bookseller's Inventory # 0802110047
  • ISBN 9780787950774 / 0787950777
  • Weight 1.12 lbs (0.51 kg)
  • Dimensions 9.32 x 6.28 x 1 in (23.67 x 15.95 x 2.54 cm)
  • Library of Congress Catalog Number 00008013
  • Dewey Decimal Code 658.827

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First line

When Lou Gerstner first started at IBM back in the early 1990s (when IBM was in fairly serious trouble), he told Wall Street analysts, "The last thing we need right now is another vision."

About the author

SCOTT DAVIS is a Managing Partner at Prophet Brand Strategy's Chicago office where he focuses on bringing the principles of this book to life with his clients. His previous work experience includes 12 years at Kuczmarski & Associates, Inc., an innovation and branding consulting company, where he was the Senior Partner and founder of the Brand Asset Management practice area and architect of the Brand Asset Management approach that is outlined in this book. Mr. Davis also worked at the Procter & Gamble Company, where he focused on a number of top global brands.Mr. Davis speaks at a wide variety of top-tier branding and marketing conferences and seminars, both nationally and internationally, is an Adjunct Professor at the J. L. Kellogg Graduate School of Management at Northwestern University, and is a regular guest editorial writer for Brandweek.

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